Digitalization is not a technique or application, but a fundamental change of our frame of reference, how we think, act and do things. This requires a new digital mindset.
The Digital_Thinking School is the place to exchange digital knowledge, ideas and projects. The platform for joint learning of forward-thinking approaches in collaboration, co-creation and leadership.
We are thinkers and doers. We help brands to engage with their customers to build powerful brand relationships. Our work enables companies to provide products and services that matter.
We know that the more we consume and waste natural resources – the more we carry a personal responsibility for climate change. We want to be part of the solution by helping businesses to change towards sustainable brand strategies.
We are interested in humans, not segments and are thrilled by the constantly evolving opportunities digital innovation provide for a better understanding of markets and people. But most importantly, we want to get things done. In a world that can be overwhelmingly complex, we are passionate simplifiers. We aim for strategies that work.
We conduct status-quo analyses and explore growth potentials. We check existing brand and product positioning against their cultural resonance in the market, evaluate drivers and barriers along the customer journey and develop concepts for more engaging touch point management.
We deliver communication approaches that address customer groups in the most relevant way. We define brand tonality and develop communication content. We apply all communication channels and transport brand values and unique selling propositions directly to the segmented clientele and all stakeholders. We write creative briefs and manage the interface with creative departments right up to and including successful execution and implementation.
We explore cultural trends and market developments, compile competitive reviews, conduct interviews and perform social listening. We setup entire bespoke Cultural Safari programs where our clients physically experience culture, meet key stakeholders and learn about the specific customer behavioral patterns and mindsets.
We advise on future market potential, changing consumer needs and behavioral patterns and how corporations and brands can anticipate upcoming socio-economic and cultural developments.
We facilitate workshops, off-sites as well as working sessions. Physically and remote, using a hybrid model by being moderators and strategists at the same time.
Based on our expertise in organizational behavior and people management. We develop management and workforce from diverse backgrounds to understand each other and to build bridges for successful collaboration.
Furthermore, we train executives with tailor-made coaching programs on organizational change, team efficiency and workflow organization.